Divisional Marketing Manager

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The Access Group is one of the leading providers of business management software to small and mid-sized organizations in the UK, Ireland, and Asia Pacific. Over the past years, we’ve gone from almost 1,000 to 6,000 people. We help over 60,000 customers across commercial and not-for-profit sectors become more productive and efficient.
Our Global Operations Center in Romania is on a journey of continuous growth and want to engage with top talent around the country. Headquartered in Timisoara, we offer you the possibility to work remote and join our offices at your choice.
Helping everyone at Access Love work and Love life is at the heart of everything we do. It shapes how we do things and allows us to create a place where people want to be and can be at their best.
We’re passionate about our values, which guide how we all make decisions and get things done. We love to make our customers lives easier so our value to ‘Make Access better every day’ is one we’re obsessed with. From attracting the right people, helping them grow and be the best they can be, we’re helping people at Access to love what they do and be happy.

Cerinte

Your skills and experiences might also include:   
Experience in developing and delivering integrated successful marketing plans across all areas of the marketing mix (owned, earned and paid)

Specific experience and passion for customer marketing, customer journey planning, and sales enablement

Experience of or demonstrable understanding of creating compelling Marketing propositions and translating these into engaging Sales enablement programmes.

Solid understanding and experience of content development, outreach and lead generation

Have demonstrable and excellent verbal and written communication skills with the ability to understand and translate product information into customer outcomes.

Excellent verbal and written communication skills with the ability to convert technical information into business benefits appealing to a mix of target personas

Education: Bachelor’s Degree or marketing qualification preferred

Experience in SaaS technology / legal / professional services / compliance preferred

Proven experience in a marketing management role, preferably to a b2b audience

Project management of campaigns and multiple stakeholders

Responsabilitati

Day-to-day, you will:  
Messaging and positioning: Support the development of specific product propositions, working with the product marketing team and translating these into key messages, content and campaigns for target personas.

Build collaborative relationships: with your key internal stakeholders through frequent, consistent and effective interaction.  Act as the trusted, go-to-person for customer marketing.

Program development and management: Plan, create and execute programs to attract and nurture customers through the sales funnel with a specific focus on cross-sell and up-sell programs to that advance interest across the customer lifecycle and increase penetration within our legal customer base to reach pipeline and order intake goals.

Customer Communications: Engage our customer base to launch new capabilities (e.g. new features, functionality and modules or offerings) and drive activation among end users.

Lead nurturing and pipe progression: Support our team of account managers with sales enablement materials and calling days to optimise the yield of qualified sales opportunities

Sales Enablement: Arm our account management teams with relevant content, customer case studies, cheat sales, sales enablement tools to support them with pipe creation and lead nurturing.

Email marketing: Plan multi-touch email acquisition and nurturing programs with compelling calls-to-action, executed with support from our central digital marketing team

Events management: Project manage customer marketing events

Develop your sector knowledge of the legal market and our core personas to build and execute multi-channel marketing programmes to drive lead generation and improve win rates.

Gain in-depth understanding of the buying and sales process for customers in order to execute relevant sales enablement and nurture programmes that drive pipeline and orders.

KPI and Performance Management: Use software tools and collaborate with sales teams to drive and report on KPI results, continually measure and optimise plans, test and learn to find new approaches and analyse segments to drive campaign results.

External partners: Where relevant work with external partners and relationships to maximize opportunities

Where relevant Working with our “Digital Squad” to accelerate results and marginal gains through website optimisation, PPC, SEO social media marketing

Alte informatii

We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.   

 

Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them. 

  

  

What does Access offer you?  

We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.  

 

You will start with 25 days annual leave that increases with your seniority in the company, a private healthcare and life insurance. We pride ourselves on being an organisation that gives back so you’ll also have one charity day allocated to support a cause that matters to you. There are plenty of other perks. Apply to find out more.