Internship Marketing (Junior Brand Manager)

Short company description

Zentiva Group, one of the most important generic drug manufacturers in Europe, owns in Romania the companies Zentiva Romania, Solacium Pharma, Labormed factory and Labormed Pharma Trading.

Through the two factories in Bucharest (Zentiva factory and Labormed-Alvogen factory), Zentiva has consolidated its impact and contribution in the local pharmaceutical market, becoming the largest drug manufacturer on the market.

Zentiva in Romania is also the leader in volumes of the total medicine market and leader in volumes and value in the generic medicine market. 1 out of 4 medicines sold in pharmacies is a Zentiva medicine.

The Zentiva factory has been operating uninterruptedly since its inauguration in 1962 and the Labormed factory is one of the most modern units for the production of solid oral medicines in Romania, the result of the first greenfield investment in the pharmaceutical industry in our country.

In Romania, the Zentiva team brings together over 1300 employees, of which 870 are involved in industrial production activities, 350 are employed in commercial activities and approximately 100 people in global positions

For the care of our team and for the good practices of human resources, Zentiva Romania was recognized as Top Employer 2022 by the organization Top Employer Institute.

Requirements

• Education: University degree in Economics, Communication
• Knowledge:
o Brand marketing approach
o Sales experiences can be an advantage
o Demonstrates excellent English language skills

• Characteristics:
o Highly focused and drives to set for him/herself ambitious objectives
o Integrity, tenacity and adaptability in complex situations and an often changing environment; able to handle pressure and commit to and respect deadlines
o Entrepreneurial mind-set
o Be in love with business, not with advertising
o Quick to analyse and take action
o Excellent communication skills

Responsibilities

• Implement brand communication activities on the 3 big stakeholders: doctors, pharmacist and consumers
• Be able to transform data into consumer & sales stories
• Constant overview of the competition on the key categories
• Acts as a role model, in line with all ethical & compliance Zentiva rules and promote the highest ethical & compliance standards

Other info

WHAT WE OFFER YOU:
- Responsibilities as of Day 1 – you will start work on the key brands and over time, you’ll be able to manage a brand by yourself.
- We’ll constantly help you to improve your marketing and trade marketing abilities.
- You will engage with multi-disciplinary teams (Sales, Finance, Supply, advertising agencies)
- Opportunity to build up local brands through local ATL & BTL executions.
- Constant development process: formal training and exposure to different strategic plans.
- Dynamic and respectful environment.