P&G CEO Challenge

We welcome you to the P&G CEO Challenge: A competition which will test your aptitude for business strategy and real-life problem-solving. If you’ve been eager to demonstrate your ingenuity and intelligence beyond your campus, this is the chance to make an impression on a global scale.

Prepare to compete with teams from around the world to see who is most fit to be the next CEO of P&G. Top students will ascend to the Global Final in Mexico City and win the opportunity to meet P&G CEO David Taylor. First, prepare to showcase your ability to think critically about leading a brand. Best of luck!


This year, your team of 3 members will have 75 minutes to solve an online case study about Pantene (more details here: https://www.pg-ceochallenge.com/contests/2020-pg-ceo-eu-see3). After this, the Local Final for South-East Europe will take place in Athens, Greece on the 26^th to 28^th of February. The entire experience is covered by P&G. The winning team will have the chance to participate in the Regional Final in Germany and if successful, the Global Final in Mexico City.