B2B Marketing Analyst

Scurta descriere a companiei

PPC este liderul pieței de energie în Europa de Sud-Est. Produce, distribuie și furnizează energie electrică, precum și produse și servicii energetice avansate în Grecia, România și Macedonia de Nord. Grupul PPC are unități de producție cu o capacitate instalată de 10,7 GW și deservește 8,7 milioane de clienți pe mai multe piețe din regiune, cu peste 35 TWh de energie furnizată. Grupul este prezent în România în urma achiziției companiilor Enel în țara noastră în luna octombrie 2023. PPC a fost fondată în 1950 și este listată la Bursa de Valori din Atena.

Cerinte

Who you are?

You have a bachelor’s degree in Business, Economics, Statistics or a similar field;
You have minimum 5 years previous experience with this specific role responsibilities;
You know PowerBI, ThinkCell, Powerpoint (advanced user), Excel & Access (V-lookup, Index Match, and Pivot Tables are a must);
You have 5-7 years of data and campaign analysis;
You have previous experience with customer profiling;
You have experience in cross channel marketing campaign analyses;
You are fluent in English (both written and spoken);
What kind of soft skills we are looking for?

Self-motivated team player with an excitement for driving results;
Proactive in collaborating with cross departments;
Ability to provide actionable insights to develop the strategy to improve the conversion and the customer lifetime metrics;
Extensive understanding of customer lifetime moments;
Presentation Ninja able to derive meaning from data to presentations in concise and clear language and representation;

Responsabilitati

Company: Enel Energie

Departament: Marketing, Innovation & business development

Responsabilities:

Conduct in-depth B2B energy market analyses;
Analyze B2B campaign & sales results providing insights and suggestions to support and improve strategies;
Proactively develop and update analyses linking internal data & metrics with market benchmarks & expected results , best practices, competition activities;
Create and maintain a repository of B2B campaign results reports to support team self-service for daily tasks;
B2B customer profiling and segmentation specific for electricity & gas;
Collect and analyze data regarding B2B customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand;
Translate complex data into written texts and visual representations in a clear and understandable manner;
Communicate effectively analyses and insights in written, verbal, and presentation formats to peers, management, and senior management as needed.

Alte informatii

Sounds like a perfect job? We have even more to offer:

Contract: unlimited period;
Competitive salary package;
Discounts for medical services;
Extra days off (Birthday, Energy Day) + Extra days off depending on seniority;
Reimbursement of part of the holiday ticket;
Special offers for our employees from our collaborators;
Real professional development opportunities;
International working environment and travel opportunities;
The integration program in a professional, young and dynamic team.
What else do you need to know?
We inform you that all applications received will be treated confidentially. Only the selected candidates will be contacted for an interview, the rest of the applications being kept in the Enel database for a period not exceeding one year.

ENEL is a multigenerational company, characterized by the values of diversity and inclusion. Regardless of age, ethnicity, gender or disability, here you will find all the support you need to adapt and achieve performance. Because in ENEL differences become opportunities!

Enel Energie is, together with Enel Energie Muntenia, one of the supply companies of the Enel Group in Romania. The company offer includes both electricity and natural gas products, as well as added value services (such as assistance services, lighting products, air conditioning, home heating systems, energy efficiency solutions etc) for the clients whose needs we serve at our best.

Enel Group operates in more than 30 countries all over the world and it enjoys the confidence of approximatelyemployees worldwide. Enel Group in Romania is one of the largest private investors in the energy industry, carrying on operations in the fields of electricity distribution, supply, generation from renewable energy sources and in the field of innovative digital energy solutions. The Group entered the Romanian market in, and it provides services for 3 million clients. It has approximately 3,100 employees in Romania in all companies, and heir cooperation is based on the Open Power values: responsibility, innovation, trust and proactivity.

It is an extraordinary opportunity to work in the energy field in this age of the energy transition, and together we have the chance to contribute in Romania to goals such as decarbonization trough green energy, electrical mobility, energy efficiency, circular economy, innovation, digitalization, all these complying with the principle of creating shared value, together with the communities which we serve.