Paid Media Specialist

Welcome to Philip Morris International’s (PMI) affiliates in Romania, Philip Morris Romania SRL and Philip Morris Trading SRL.

Philip Morris Trading SRL, based in Bucharest, is responsible for the sale and merchandizing of PMI brands throughout the country. We have a dynamic brand portfolio that includes top international brands such as IQOS, Marlboro, Chesterfield, L&M and Virginia Slims. Philip Morris Trading SRL was established in 1997 and today employs more than 250 people in its head office and regional sales offices.

Philip Morris Romania SRL is our manufacturing factory based in Otopeni and employs more than 1000 people. The factory has recently received a 490 million euro investment in becoming a new tobacco products – HEETS for the IQOS tobacco heating system. The factory serves the international demand of countries as Japan, but also EU countries where IQOS is sold.

We are also strongly committed to making a difference in the communities where our employees live and work. We support non-profit organizations in the fields of education, culture, domestic violence prevention, and the fight against hunger and extreme poverty.

Who we’re looking for:

- Team player.
- Think outside the box.
- Integrity and trust.
- Ability to bring together, coordinate and build alongside talented people.
- Minimum 2-3 years of paid digital marketing experience, ideally within the FMCG industry or advertising agency.
- Understanding of digital paid media strategies (PPC, Social, Display, Programmatic).
- Understanding of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics.
- Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
- Excellent critical thinking skills - effectively weight the strengths and weaknesses of different solutions and approaches.
- A highly goal-oriented individual, a problem solver with excellent communication and interpersonal skills.
- Very good command of the English language (writing and speaking).
- Presentation skills.


What we offer

Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering our promise to society: to improve the lives of a billion smokers.

Paid Media Specialist
- 2 years temporary contract with Randstad working for Philip Morris -


Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better brighter solutions and the space to move your career forward in endlessly different directions.

Digital at PMI is dynamic, diverse, and disruptive. Join us and you can bring new ideas to life in a truly global function at the creative core of our business.

The smoke-free revolution means we’re rebuilding everything from the ground up. You’ll feel like you’re working in a start-up here – with the freedom to shape and define the future of digital, but with the support and scope of a vast global business. It’s challenging, fast-paced and highly collaborative – if you want the freedom to find new ways to connect with consumers, there’s no better place to progress your career.

About the role

Your primary responsibilities will be the content strategy, implementation, and optimization of paid media campaigns across our entire RRP portfolio. This is a highly collaborative role and an important pillar in our omni-channel approach of the consumer journey.

Your ‘day to day’:

- Work seamlessly with cross functional teams and stakeholders to define the paid media strategy, manage project timelines, approvals and feedback, including audience definition, relevant data and targeting, and overall campaign media and creative strategy - the end result being multiple successful and effective paid campaigns.
- Develop and manage awareness, lead generation, and remarketing campaigns.
- Manage budgets and campaigns across all paid media channels to drive funnel conversion and strong ROAS and CPA.
- Partner with the regional digital hub in crafting and executing the paid media strategy.
- Work with the brand team, consumer experience stream leaders, and other internal stakeholders to ensure paid digital marketing initiatives are "on brand" with the products, promotions, and overall business strategy.
- Work proactively with multiple external agencies to make and implement recommendations for new and existing campaigns.
- Develop a robust test and learn plan to improve advertising creative, keywords, audience segments, and overall efficiency of all paid tactics.
- Track the achievement of the paid media objectives and strategic KPIs on a regular basis throughout the year. Partner with the Digital Analytics stream and external media agencies to develop campaign performance reports. Present findings, analysis, and recommendations to senior management.
- Analyse competitive marketplace and follow digital marketing trends.
- Always be up to date to the latest developments in the paid digital marketing field and actively suggest new and innovative ways to increase the efficiency and relevance of all activities, programs, and initiatives deployed.

• Prime de vacanta
• Abonament medical
• Asigurare de viata
• Training-uri
• Cursuri
• Abonament Bookster
• Program de lucru flexibil
• Short Fridays
• Teambuilding-uri / excursii
• Petreceri/evenimente companie
• Laptop
• Telefon mobil
• Tichete de masa
• Tichete cadou