Senior Digital Strategist

About Us:

LSEG (London Stock Exchange Group) is more than a diversified global financial markets infrastructure and data business. We are dedicated, open-access partners with a dedication to excellence in delivering the services our customers expect from us. With extensive experience, deep knowledge and worldwide presence across financial markets, we enable businesses and economies around the world to fund innovation, manage risk and create jobs. It's how we've contributed to supporting the financial stability and growth of communities and economies globally for more than 300 years. Through a comprehensive suite of trusted financial market infrastructure services - and our open-access model - we provide the flexibility, stability and trust that enable our customers to pursue their ambitions with confidence and clarity.

LSEG is headquartered in the United Kingdom, with significant operations in 70 countries across EMEA, North America, Latin America and Asia Pacific. We employ 25,000 people globally, more than half located in Asia Pacific.

Role Overview:

We're looking for an experienced Senior Digital Strategist. LSEG is a large, sometimes complex business, but our goal within the wider LSEG Marketing Team is simple: to delight our customers and support business priorities.
The Digital Strategy & Enablement Team is global and partners with colleagues across the business to define and enable digital experiences that engage and inform our customers.

Main Responsibilities:

o You'll be able to run multiple projects simultaneously in a highly matrixed organisation. You'll have skill, attention to detail, tenacity, and a focus on results, working with cross-organisational teams.
o You'll partner with global colleagues to advise on and shape digital strategies for lseg.com and londonstockexchange.com. The broad range of focus areas may include LSEG's suite of solutions (including products, services and data), its expert insights, Careers and Sustainability content, helping to drive quality B2B leads and improve the online experience for all new and existing customers
o Working on developing "always-on" digital activity - as well as delivering specific shorter-term campaigns - you'll ensure the optimal mix of digital channels is aligned with any other marketing activity and continually optimized, and thereby help deliver trackable sales leads that win market share in the world of Data and Analytics, Risk Intelligence, FX, FTSE Russell, Capital Markets, and Post Trade.
o Working closely with other team members, your focus will be to define and support the development of the overall site experience, balancing a fresh merchandising approach with development priorities.
o You'll support and develop LSEG's current content strategy, governance and implementation, helping to integrate a culture of testing and data-driven decision making across the entire digital landscape.


Required Skills:

o Experience as a digital marketing strategist or digital marketing manager
o A passion for delivering digital experiences that excite and assure, and reporting performance against business metrics
o Expertise in defining and enabling clear customer journeys, with a passion for optimising those journeys based on data insight - a successful background in SEO is key
o Knowledge of web analytics tools like Adobe Analytics and Google Analytics
o Hands-on experience with online marketing tools and practices - such as workflows, wireframes and publishing processes
o Excellent verbal and written communication skills (English)
o Strong analytical, prioritisation and project management skills
o Know-how of the Adobe suite (particularly Adobe Experience Manager) and/or Workfront would be an advantage but is not essential - full training will be provided.
o Experience of large-scale migration projects would also be an advantage for this role.

Benefits:

We are looking for intellectually curious people, passionate about the bigger picture of how technology industry is evolving, ready to ask difficult questions and deal with complicated scenarios! If you are creative and a problem solver, this is the place to be as will be supporting you to fast-forward your career!

We maximise each employee's potential through personal development through a wide range of learning tools both formal and informal. We believe in remunerating our people with competitive salaries and a range of attractive benefits such as:

• 25 days' holiday per year
• 1 additional day off for your Birthday
• Annual wellness allowance
• Share Purchase Plan
• Medical Health Insurance
• Medical Subscription (preventive medical services)
• Dental Coverage
• Life insurance
• Pillar 3 Private Pension
• Meal Vouchers
• Flexible Benefits
• Bookster
• Volunteering Events

LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth.

Our purpose is the foundation on which our culture is built. Our values of Integrity, Partnership, Excellence and Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions.

Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce. You will be part of a collaborative and creative culture where we encourage new ideas and are committed to sustainability across our global business. You will experience the critical role we have in helping to re-engineer the financial ecosystem to support and drive sustainable economic growth. Together, we are aiming to achieve this growth by accelerating the just transition to net zero, enabling growth of the green economy and creating inclusive economic opportunity.

LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.

We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone's race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs.

Please take a moment to read this privacy notice carefully, as it describes what personal information London Stock Exchange Group (LSEG) (we) may hold about you, what it's used for, and how it's obtained, your rights and how to contact us as a data subject.

If you are submitting as a Recruitment Agency Partner, it is essential and your responsibility to ensure that candidates applying to LSEG are aware of this privacy notice.