Facebook Ads Specialist

At Ogooga, we’re not just a digital marketing company—we’re pioneers in affiliate marketing and performance-driven solutions in the i-gaming industry. Our vibrant, innovative workspace fuels creativity and strategic brilliance, where passion meets professionalism.

Qualifications:
- Degree in Marketing, Communications, or a related field would be a plus;
- Minimum 3-5 years of direct experience managing PPC campaigns, specifically on Facebook.
- Strong knowledge of all types of Facebook ad campaigns and familiarity with the platforms backend tools.
- Experience with automation tools such as Zapier and email platforms like AWeber.
- Proven track record of achieving significant KPIs in previous roles.
- Excellent analytical, organizational, and time management skills.
- Creative and strategic thinking skills, with the ability to manage multiple projects simultaneously.
- Up-to-date with the latest trends and best practices in social media marketing and PPC.
- Strong understanding of the legal and regulatory environment of the gambling industry.
- Experience in crisis management and public relations, able to handle sensitive issues diplomatically.

Responsibilities:
- Develop a comprehensive social media performance strategy that aligns with the company’s branding and marketing goals. 
- Plan and execute performance campaigns that promote casino games and offers. 
- Regularly optimize campaigns to meet or exceed KPI’s such as click-through rates (CTR), conversion rates, cost per click (CPC), and return on ad spend (ROAS) through techniques such as bid adjustments, audience refinement, and creative testing.
- Align Facebook ad campaigns with business objectives, ensuring that all ads drive towards defined targets such as traffic, lead generation, or brand awareness.
- Proficiently use Facebook Business Manager to its full potential, managing multiple ad accounts. Leverage tools like Facebook Ad Manager for creating, managing, and optimizing campaigns.
- Develop performance strategies for segmenting audiences using Facebooks Custom Audiences and Lookalike Audiences features to create highly targeted campaigns.
- Utilize Facebook’s split testing and dynamic creative optimization features to systematically test different ad components such as headlines, images, and call-to-action buttons. 
- Possess a deep understanding of the unique challenges and legal considerations of marketing gambling services on social media platforms. This includes knowledge of age restrictions, responsible gambling messages, and the specific disclosures required by law for gambling advertisements.
- Develop contingency plans to address potential compliance issues before they affect campaign continuity or performance.
Utilize automation tools like Zapier to streamline workflows between Facebook Ads and other digital platforms.
- Expertly integrate Facebook Ads with email marketing platforms such as AWeber. Develop strategies for triggering email sequences from Facebook ad interactions, such as sending a welcome series when a user signs up through a Facebook lead ad.
- Implement tracking setups using Facebook Pixel and Google Tag Manager to monitor detailed user behaviors across websites and landing pages. 
- Develop or integrate custom reporting dashboards that aggregate data from Facebook Ads and other platforms to provide comprehensive insights into campaign performance. Use APIs to pull data into visualization tools like Google Data Studio, allowing for real-time campaign performance monitoring and decision-making.
- Work closely with other departments, including social media, design, and content, to ensure a unified approach to customers.

What we bring to the table:
- A fun, flexible, relaxed and inclusive work environment;
- A fast-growing company environment, which also means huge personal growth potential and new, challenging projects to work on;
- Team outings and fun company events;
- Company anniversary and performance bonuses to keep you motivated and happy.
- Medical coverage to to ensure your well-being;
- Paid confidential counseling sessions;
- Budget to spend on Benefits Platform;
- Coursera;
- Hybrid work schedule, only 2 days from the office - Bucharest Office.

Why Join Us?
At our company, youll be part of a vibrant, young team where your insights directly influence our strategic direction in the exciting world of i-gaming. Ready to make a real impact? Apply now and lead the way!

• Performance bonus
• Medical subscription
• Trainings
• Courses
• Certifications
• Catering / free lunch
• Payment / Compensation for extra hours
• Choose your benefits within a maximum budget
• Extra days off
• Flexible work schedule
• Teambuildings / trips
• Parties / company events
• Laptop
• Parking space
• Fun / Relax Area
• Meal vouchers
• Holiday vouchers
• Cultural vouchers
• Gift vouchers