Digital Marketing Specialist, Cluj

Company Description

Since its establishment in 2013, Bosch Engineering Center Cluj plays an essential role in the current transformation of the mobility sector. Through its extensive expertise in software, hardware & mechanical engineering, reliability engineering, as well as sales planning, the center contributes to the development of innovative products and services based on artificial intelligence (AI) applied in the fields of automated driving, electric and connected mobility. Thanks to the diverse professional and personal development opportunities, flexible working conditions, modern offices and laboratories in Cluj-Napoca, Jucu, Bucharest and Sibiu, we are one of the most desired employers among engineers and IT professionals in Romania.

Our promise to our colleagues is rock-solid: we grow together, we enjoy our work, and inspire each other. Join us and see the difference. Work #LikeABosch

• 3+ years of experience in developing and executing digital marketing campaigns;
• Experience in working with: Meta ads, Google Ads, LinkedIn Ads, Reddit ads, Google Analytics;
• Good knowledge of: WordPress or other website platforms;
• Basic knowledge of SEO;
• Familiarity with web design and publishing;
• Ability to incorporate multiple campaigns under a clear strategy that is aligned with the company's goals;
• In depth understanding of the process of a campaign - aligns budget, creative part, data, targeting, tracking and reporting;
• Loves to stay up to date with the latest digital marketing novelties;
• Works well with external agencies;
• Project & stakeholder management experience;
• Affinity for numbers and technical calculations, attention to detail;
• Excellent digital problem solving and analytical analysis and reporting abilities;
• Excellent communication skills & team player;
• Ability to work in a fast-paced & changing environment;
• Ability to work under pressure, manage complex issues & work independently.

#LikeABosch Benefits:

Your work-life balance is valuable to us, so we offer you:

• 25 Days of annual leave, because work-life balance is essential to us;   
• Flexible working hours, but if you want to work from somewhere else, feel free, our Home Office program helps you do that.

Your health and well-being is important to us, so we have you covered:

• Medical subscription;
• Accident insurance;
• Sport activities and well-being initiatives.

We believe in a Life-Long Learning approach, so you can take advantage of:

• Technical and soft skills trainings;
• Access to e-learning platforms;
• Local and Global career development programs;
• Opportunity to attend conferences;
• Bookster subscription.

You will be part of a product company. You will contribute to developing end-to-end products that are delivered to Global OEMs.

On top of these, we are offering:

• A monthly budget which can be used for several different services on an online benefit platform;
• Annual bonus;
• Lunch discounts.

Ready to work #LikeABosch?

We live by our values, have an open feedback culture and there is plenty of room for innovative ideas. All because a team is only as valuable as its members.

We are looking for a talented Digital Marketing professional to execute, measure and optimize our digital marketing campaigns on a limited-term period of 2 years. .You will have the chance to develop and implement talent marketing programs to accelerate the growth of our external talent brand recognition at a national level.

In this role, you will:

• Be working with our Employer Branding Communications experts to ensure content development and distribution across our digital presence is in line with the channel strategies, employer branding guidelines and editorial planning to drive engagement and support Bosch Romania consolidate the employer branding strategy;
• Be in charge of the digital marketing campaigns, content marketing and optimization run by the company on various platforms: Facebook, Instagram, Google, Reddit, LinkedIn etc;
• You will align the content to the national strategy, collaborate with the team in order to create the copy and visuals and then you will oversee the targeting, tracking, optimization and reporting of the campaigns;
• You will manage the content of all sites within Bosch Romania (events site, career platform on national site and career platform website) support in the build-out and ideation of UI/UX of new websites;
• You will collaboration with other national level departments and international teams is needed in order to ensure all Bosch standards are applied to all the websites and landing pages;
• You will offer support with updates on the website pages while you keep an eye on Google Analytics platforms to better understand the impact of our work; 
• You will build custom reports on content and campaign performance, optimize reporting and dashboards, run ad-hoc, research across channels and tools, instrument conversion points and optimize user funnels.