Senior Specialist, Paid Search

ABOUT US:

LSEG (London Stock Exchange Group) is more than a diversified global financial markets infrastructure and data business. We are dedicated, open-access partners with a dedication to excellence in delivering the services our customers expect from us. With extensive experience, deep knowledge and worldwide presence across financial markets, we enable businesses and economies around the world to fund innovation, manage risk and create jobs. It's how we've contributed to supporting the financial stability and growth of communities and economies globally for more than 300 years. Through a comprehensive suite of trusted financial market infrastructure services - and our open-access model - we provide the flexibility, stability and trust that enable our customers to pursue their ambitions with confidence and clarity.

LSEG is headquartered in the United Kingdom, with significant operations in 65 countries across EMEA, North America, Latin America and Asia Pacific. We employ 25,000 people globally, more than half located in Asia Pacific. LSEG's ticker symbol is LSEG.

OUR PEOPLE:

People are at the heart of what we do and drive the success of our business. Our values of Integrity, Partnership, Excellence and Change shape how we think, how we do things and how we help our people fulfil their potential. We embrace diversity and actively seek to attract individuals with unique backgrounds and perspectives. We break down barriers and encourage teamwork, enabling innovation and rapid development of solutions that make a difference. Our workplace generates an enriching and rewarding experience for our people and customers alike. Our vision is to build an inclusive culture in which everyone feels encouraged to fulfil their potential.

We know that real personal growth cannot be achieved by simply climbing a career ladder - which is why we encourage and enable a wealth of avenues and interesting opportunities for everyone to broaden and deepen their skills and expertise. As a global organisation spanning 65 countries and one rooted in a culture of growth, opportunity, diversity and innovation, LSEG is a place where everyone can grow, develop and fulfil your potential with meaningful careers.

We are seeking a Senior Specialist, Paid Search to join our team as part of the Search & Display Media team. You'll have attention to detail, tenacity, and a focus on results, working patiently with cross-organisational teams. You'll see the size of this organisation, the number of collaborators and the complexity of our products as a great opportunity to play a critical role in an increasingly successful international business by shaping our Digital Transformation team. This role requires a deep understanding of paid search advertising, a data-driven mindset, and a creative approach to campaign management. The ideal candidate will have a proven track record of driving successful paid search initiatives that meet business goals.

WHAT YOU'LL BE DOING:

• Expand our customer acquisition strategy through the paid search channel.
• Manage campaign implementation, ongoing management and optimisation.
• You'll directly manage the day-to-day and long-term relationship of a paid media agency who will serve as our execution and delivery arm.
• Ensure all campaigns operate to agreed budget and return on investment.
• Tracking & understanding performance beyond website conversions, drilling into post conversion data to understand the sales funnel.
• Establish and maintain a clear Test and Learn plan to increase reach, optimise click thru-rate, optimise conversion rate and maximise customer lifetime value.
• Work closely with the analytics and insights functions to measure and validate the incrementality of existing and new initiatives.
• Proactively build cases to drive incremental sales with an incremental budget.
• Analyse competitor paid search strategies to identify opportunities and areas for improvement.
• Deliver daily/weekly/monthly and ad-hoc reports as directed.
• Actively identify customer friction points and propose improvements. Create and share value cases with relevant partners to influence, get the buy-in and agree on a timeline for solution implementation.
• Act as the primary point of contact for paid search-related matters across the organization. Prepare and present detailed reports and PowerPoint presentations on campaign performance, strategies, and insights to business stakeholders, including senior leadership.
• Work with internal partners to enhance overall performance of the Digital Transformation team.
• Stay updated with the latest paid search trends, tools, and best practices to ensure ongoing optimization and innovation.

WHAT YOU'LL BRING:

• 3+ years' experience managing paid search campaigns.
• A passion for developing and executing paid search strategies that drive traffic, conversions, and ROI, with the ability to report performance against business metrics
• Expertise in managing and optimizing PPC campaigns across Google Ads, Bing Ads, and other search engines
• Proven ability to collaborate and manage relationships with specialist agencies to deliver successful paid search campaigns
• Strong understanding of keyword research, bid management, and campaign performance analysis
• In-depth knowledge of web analytics tools, particularly Adobe Analytics & Google Analytics to track and improve campaign performance
• Hands-on experience with PPC management tools and practices, including A/B testing, ad copy creation, and landing page optimisation
• Excellent verbal and written communication skills (English)
• Strong analytical, prioritisation, and project management skills, with the ability to manage multiple campaigns simultaneously
• Excellent analytical skills with the ability to interpret complex data & generate actionable insights.
• Proficiency using Excel as well as putting together presentations in PowerPoint.
• Familiarity with SEM tools such as SEMrush or Moz
• Experience with conversion rate optimisation (CRO) and understanding of user experience (UX) principles
• Knowledge of advanced targeting and remarketing strategies
• Experience in large-scale digital marketing projects or campaigns, including cross-functional collaboration with creative and technical teams

LSEG Purpose and Values

Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth. Underpinning our purpose, our values of Integrity, Partnership, Excellence and Change set the standard for everything we do, every day. They guide the way we interact with each other, the partners we work with and our customers. Delivering on our purpose and living up to our values is a responsibility that we all share.

To achieve our ambitions through a strong culture, People Leaders need to role model our Values and create the culture for everyone at LSEG to be at their best.

LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth.

Our purpose is the foundation on which our culture is built. Our values of Integrity, Partnership, Excellence and Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions.

Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce. You will be part of a collaborative and creative culture where we encourage new ideas and are committed to sustainability across our global business. You will experience the critical role we have in helping to re-engineer the financial ecosystem to support and drive sustainable economic growth. Together, we are aiming to achieve this growth by accelerating the just transition to net zero, enabling growth of the green economy and creating inclusive economic opportunity.

LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.

We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone's race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs.

Please take a moment to read this privacy notice carefully, as it describes what personal information London Stock Exchange Group (LSEG) (we) may hold about you, what it's used for, and how it's obtained, your rights and how to contact us as a data subject.

If you are submitting as a Recruitment Agency Partner, it is essential and your responsibility to ensure that candidates applying to LSEG are aware of this privacy notice.