Web Performance Data Analyst

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco Romania has an exciting opportunity for a Web Performance Data Analyst in Bucharest.

What are the key objectives and expectations from this role?

The Web Performance Data Analyst will oversee the collection, analysis, and interpretation of web data to enhance user experience and optimize search engine performance across multiple enterprise websites. This role demands collaboration with various teams to align data insights with business objectives.

Reports to: Area Digital Lead

Core Relationships:

• Internal - SEE Area Digital department, Area/Global/Market's Digital and Insights teams, Category and Consumer Experience teams
• External - Global and local agencies, Solutions providers

Geographic Scope: SEE markets

Your key responsibilities will include:

Web Analytics and Data Management:

• Develop and manage comprehensive analytics frameworks, utilizing marketing technology tools to track and analyze user behavior across SEE web properties.
• Automate data collection and reporting processes to ensure accuracy and timeliness.

Insight Generation and Reporting:

• Conduct in-depth data analysis to identify user interaction patterns and provide actionable insights for cross-brand and cross-platform enhancements.
• Produce regular reports detailing website performance, user engagement, and SEO effectiveness.

Collaboration and Continuous Improvement:

• Engage with IT, Consumer Experience, and other relevant teams to optimize data-driven strategies.
• Continuously update and refine analytics methods, staying abreast of industry trends and technological advancements to drive innovation and improvements in web performance.

What are we looking for?

• 3-5 years of relevant experience
• Proficiency in web & mobile analytics tools and technology.
• Google Analytics, Google Search Console, Google Tag Manager - mandatory knowledge.
• Python/R, SQL; Conductor, SEMRush are a plus.
• Precision and detail-oriented, problem-solving mindset.

What we offer you?
o We offer a market leading annual performance bonus (subject to eligibility)
o Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
o Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement - it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
o You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
o We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We're one of the few companies named as a Global Top Employer by the Top Employers Institute - certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.