Digital Marketing Specialist

Company Description

• At METRO, we champion independent businesses through our 30 stores and the LaDoiPa?i chain. We support local businesses by offering diversified multichannel solutions and developing strong, long-term relationships with retailers and HoReCa customers.
• We have been building successful careers since 1996, and our Top Employer certification confirms our commitment to constantly improving the experience of our colleagues by creating a safe and stable work environment with opportunities for professional development, including at an international level
• #METROVIBE reflects the friendly and optimistic working atmosphere! We are always with a smile on our faces, ready to go through any challenge together!
• We are 4000 #METROCHAMPIONS and we invite you to find out more and join the team!

Job Description

Are you passionate about creating impactful online strategies? Do you thrive in a fast-paced, innovative environment? You could be a perfect fit for METRO Romania as a Digital Marketing Specialist!

Join us and you will:

• Implement digital marketing strategies to promote products, boost brand visibility, and drive traffic to stores;
• Develop a content calendar and ensure consistent and relevant content is being produced, which aligns with the company's goal;
• Manage and optimize paid search campaigns (Google Ads, Bing Ads) to maximize ROI;
• Oversee banner ads and remarketing campaigns on Google Display Network and other platforms;
• Plan, allocate, and monitor the digital marketing budget for paid campaigns to ensure efficiency and profitability;
• Create and manage social media content and paid advertising to engage customers and promote sales events;
• Track performance metrics (traffic, conversion rates, ROI) using tools like Google Analytics, and adjust strategies based on insights;
• Coordinate digital efforts to create a seamless customer experience across online and physical retail touchpoints.

Qualifications

To be successful in this role and to enjoy your morning coffee with great colleagues, you will need:

• Ability to plan, execute, and optimize multi-channel marketing campaigns aimed at driving sales and customer engagement;
• Analytical skills to interpret campaign data, track performance, and make data-driven decisions to improve ROI;
• Ability to manage digital marketing budgets;
• Bachelor/ Master's degree;
• Proficiency in English.

Additional Information

We're ready to train and reward you as a #METROCHAMPION:

• Lunch and holiday are provided by us through meal vouchers and holiday bonus;
• Your health is a priority for us, that's why you benefit from private medical insurance;
• Your performance is rewarded with team or individual bonuses;
• You get extra days off for various occasions;
• You have access to psychological, financial and legal counselling for you and your family;
• You get holiday and special occasion bonuses (Christmas, Easter, 1st of June);
• You get a referral bonus for new #METROCHAMPIONS for our team;
• You get discounts on medical and sports subscriptions;
• We value stability and reward it with extra vacation days and loyalty bonuses.