Marketing Programs Manager with German

Scurta descriere a companiei

The Access Group is one of the leading providers of business management software to small and mid-sized organizations in the UK, Ireland, and Asia Pacific. Over the past years, we’ve gone from almost 1,000 to 6,000 people. We help over 60,000 customers across commercial and not-for-profit sectors become more productive and efficient.
Our Global Operations Center in Romania is on a journey of continuous growth and want to engage with top talent around the country. Headquartered in Timisoara, we offer you the possibility to work remote and join our offices at your choice.
Helping everyone at Access Love work and Love life is at the heart of everything we do. It shapes how we do things and allows us to create a place where people want to be and can be at their best.
We’re passionate about our values, which guide how we all make decisions and get things done. We love to make our customers lives easier so our value to ‘Make Access better every day’ is one we’re obsessed with. From attracting the right people, helping them grow and be the best they can be, we’re helping people at Access to love what they do and be happy.

Cerinte

About you:  
· Commercial awareness with an eye for detail and understanding of how marketing connects directly to revenue 
· Experience in planning and managing integrated marketing plans across all areas of the marketing mix with a focus on inbound digital and outbound tactics
· Ability to support the development of a rich content plan that attracts a qualified audience 
· Confident working with the digital and cross-divisional teams to grow leads and pipeline via inbound digital strategies such as PPC, SEO, social
· Capable of measuring and reporting on results vs targets; optimising plans and testing, measuring, learning to find new approaches
· Able to manage and update budgets; monitoring spend alongside campaign effectiveness/ROI
· Proactive, flexible team player who can work under pressure to achieve results and open to change
· Can-do attitude, able to easily work with others to the benefit of Access and our goals 
· Team player with strong inter-personal and stakeholder management skills, and the ability to confidently promote ideas and influence peers
· Able to devise new ideas or methods of working, as well as bring campaigns to life in an effective visual manner with support from the central creative team
· Must be fluent in German

Responsabilitati

Day-to-day, you will:  
· Develop and execute a set of rich and varied marketing activities to attract demand from a qualified audience and engage them throughout the sales funnel
· Work with content specialists to plan, create and deploy fresh content that attracts buyers and engages them on their journey
· Work with divisional marketing and digital teams on campaigns to optimise digital content and tactics to grow pipeline
· Plan, execute and report on outbound email marketing activity via our CRM automation tool, Marketo
· Support with the planning and execution of face-to-face and online events
· Performance management and analytics: Measure and report on results vs. targets across all channels; optimise plans; test, measure and research new approaches; analyse and define audience segments to drive campaign plans; proactively bring forward recommendations for improvements    
· Engage with the Access culture to build a network of relationships with stakeholders via continual communications with your sales, product and marketing colleagues
· Update budgets and monitor spend alongside campaign effectiveness and ROI
· Carry out any adhoc admin tasks as required e.g. raising POs

Alte informatii

What does Access offer you?  

We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.  

You will start with 25 days annual leave that increases with your seniority in the company, a private healthcare and life insurance. We pride ourselves on being an organisation that gives back so you’ll also have one charity day allocated to support a cause that matters to you. There are plenty of other perks. Apply to find out more.

What are we all about?  
At Access, we love software and how technology never stays the same. It's this obsession that drives us to work closely across sectors to understand the business needs of our customers - from the Hospitality sector, to Manufacturing industry, to Not for Profits to Construction, and many more.
We're passionate about helping our customers stay one step ahead of the challenges facing their industry and business, currently helping over 60,000 customers to have the freedom to do more. You will be part of an integral part of a growing and professional marketing team that is highly regarded across the company. We have a robust people development program that is based on clear measures of success through regular objective setting for each and every role coupled with personal development and training programs.

This role focuses on planning and running marketing programs specifically to generate demand for Learning (L&D) software we provide to organisations. You will execute multi-channel activity across the entire customer journey from customer acquisition to customer cross-sell and upsell. You will be collaborating with sales, product, product marketing and various types of marketing colleagues to execute marketing plans and continuously strive for improvement in key program performance indicators.

At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity.   

Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.  

Love Work. Love Life. Be You.