Paid Media and Social Specialist

IHM Total Consult este, incepand cu iunie 2019, parte din SGB Humangest Holding, un grup italian de companii care ofera servicii de consultanta specializata in domeniul selectiei, formarii si managementului resurselor umane. IHM Total Consult a fost fondata in 2004 si se afla acum printre primii 5 jucatori din domeniul resurselor umane pe piata din Romania, avand in vedere cifra de afaceri.
Toate aplicatiile si datele sunt considerate confidentiale.

Compania noastra este ferm angajata in promovarea unui mediu de lucru si a unei comunitati incluzive, respectuoase si libere de orice forma de discriminare. Nu toleram discriminarea de niciun fel, inclusiv, dar fara a se limita la, discriminarea pe baza genului, rasei, culorii, religiei, orientarii sexuale, nationalitatii, handicapului sau a oricarei alte caracteristici personale.
Toate deciziile referitoare la angajare, promovare, formare profesionala, compensare si alte aspecte ale angajarii sunt luate fara a tine cont de aceste caracteristici. Ne angajam sa asiguram egalitatea de sanse pentru toti candidatii, angajatii si colaboratorii nostri si sa promovam diversitatea si incluziunea in toate aspectele activitatii noastre.
Valorile noastre fundamentale sunt respectul, egalitatea si demnitatea pentru toti indivizii. Ne straduim constant sa mentinem un mediu sigur si primitor pentru toti membrii comunitatii noastre.

Requirements:
• Bachelor’s degree.
• 3-5 years of experience in Digital Marketing.
• Business fluent in written and spoken English, and other European languages represent a plus.
• Comprehensive background in SEO and Google Ads campaigns strategies and tactical execution.
• Significant experience in working with social media channels.
• Extensive capabilities in paid social ads (mainly LinkedIn).
• A/B testing experience, multi-variant testing, targeting, re-targeting.
• Strong capabilities in process development, agency management, and project management.
• Ability to drive a strategy through relationships, influence, data, and strong communication skills.

Responsibilities:
• Determine SEO and SEM requirements, provide recommendations and strategy and ensure implementation, driving engagement to the SPS web pages with measurable ROI.
• Oversee, manage, implement, and optimize various types of Google Ads and LinkedIn campaigns. Develop campaign assets: ad copies, define keywords to target, audiences, create remarketing lists.
• Creates the social media strategy, to increase presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram.
• Ensures brand consistency on social media channels by working with various stakeholders such as: Field Marketing, Integrated Marketing, Product marketing, PR.
• Provides training and guidance to marketing team members on best practices and social media campaign strategy implementation.
• Develop paid digital marketing strategies, defining budgets and estimating results.
• Support and ensure marketing campaign correct tracking (track web conversion elements, track the efficiency of various traffic sources and the user behaviour).
• Analyse and interpret digital data to develop insights and improvement recommendations.
• Manage process, agency relationships, and business stakeholder expectations.

Benefits:
• Competitive salary package.
• Meal Tickets.
• Private Health Insurance.
• Flexible Benefits.
• Christmas Bonus and Easter Bonuses.
• Multinational environment.