Marketing Specialist - German Speaker

Short company description

Rinf.tech is a technology solutions and software services company founded in 2006 in Romania, grown from a small local company into a global organization with 600+ engineers and 8 Delivery Centers in Europe and North America (Romania, Bulgaria, Ukraine, Turkiye, and Mexico).

Drawing on the Engineering Excellence principle, we harness 18 years of expertise and cutting-edge technologies to deliver a powerful blend of Product & Technology Strategy, Automation & Digitalization, and unique business differentiators for blue-chip companies and SMBs across diverse industries and domains, with core practice areas in Digital Products and Platforms, Automotive, and R&D Embedded Systems.

At rinf.tech, you’ll encounter a friendly team of individuals who are passionate about pushing the boundaries of technology. RINFers are driven by curiosity, eager to learn from one another, and committed to exploring and reshaping the tech landscape. We’ve cultivated an inspiring environment where creativity thrives, ideas are shared freely, and together, we craft innovative products that make a real impact

Requirements

What you need to be successful
3-5 or 5+ years of marketing experience, with a focus on driving business growth through effective marketing strategies, ideally within the tech or software development industry.
Fluent in German and English.
Experience with CRM platforms, content management systems, and marketing automation tools (e.g., Salesforce, HubSpot).
Ability to analyze client data, identify trends, and make strategic recommendations.
Strong project management skills with the ability to handle multiple initiatives and deliverables simultaneously.
Understanding of client pain points and a client-first approach to help build loyalty.
Hands-on experience with social media management, content creation, and campaign execution.

Responsibilities

What you’ll do
Develop engaging and relevant content, including blogs, whitepapers, case studies, and videos. Your content will focus on educating and informing current clients and prospects, encouraging them to engage with our products or services.
Manage and Production of a library of up-to-date customer success stories and all projects use cases.
Work closely with the sales team to develop marketing materials that support the buyer’s journey. This includes creating brochures, case studies, and other collateral that helps convert leads into clients.
Collect and manage customer reviews and testimonials to help drive our marketing campaigns. Establish a client referral program, encouraging satisfied clients to recommend our services to other potential clients within their networks.
Regularly evaluate current clients online presence to identify services or products that could address evolving client needs.
Strategic Account Planning: Work with sales, pre-sales and key account managers to map out each client’s organization, identifying key decision-makers and stakeholders for deeper engagement.
Collaborate with key account managers to create growth strategies tailored to each major client, identifying short- and long-term goals that align with the client’s objectives.
Industry Trend Monitoring: Keep track of trends in the client’s industry and proactively offer new ideas or solutions to key accounts managers that could give them a competitive edge.
Identify and analyze competitors within your clients’ sectors to uncover potential areas for innovation or differentiation in our offerings.
Campaign Execution: research and buying persona definition, segmentation, support in lead generation efforts. Input for LinkedIn campaigns and segmentation, Google adds, LinkedIn adds, that build awareness and nurture prospects. Ensure campaigns are aligned with sales goals and generate interest among target audiences.
Integrate our customers in a newsletter process and social media activities for nurturing: check results on newsletter campaigns.
Conduct periodic check-ins with internal delivery teams to understand satisfaction, explore pain points of current customers and identify new opportunities you can promote through channels they follow.
Annual Customer satisfaction
Marketing Intelligence reports on current customers
Identify key customers that can act as a marketing channel through case studies, speaking opportunities, etc.; joint initiatives and drive customers to be a referral for rinf.tech
Event Planning & Execution: Organize both virtual and physical events aimed at creating meaningful connections with prospects and key stakeholders. These events will be designed to foster long-term relationships and open opportunities for sales engagement.
Lead and manage customer engagement and communication programs
Performance Tracking & Reporting: Use analytics tools and CRM systems to track the success of marketing efforts. Provide insights and recommendations for continuous improvement based on data-driven results.

Other info

What we offer you to be successful
Flexible working environment, ability to work remotely or in a hybrid model, depending on your project requirements.
Work with worldwide technology leaders - We partner and deliver technology to industry giants like Intel, NXP, Panasonic, Visteon, Carrefour, Windriver, Kardex, METRO Digital, and many others.
Medical Health Subscription for you and your family: Choose from Regina Maria, Medicover, or Medlife!
Mental Health Online Resources through the Hilio Wellbeing Platform
Flexible benefits worth 1200 RON gross per month - you can choose the ones that suit your preference
We have profit shares schemed that enable you to financially benefit from the new business you identify
We have premium referral bonus for each successful recommendation you make - (500-1500 EUR NET based on seniority)
Enjoy our vibrant offices in Romania's top IT hubs – Bucharest, Timisoara, Cluj, and Iasi, perfect for when you want to grab a coffee with your colleagues.
Community – No man is an island, we stay connected through ongoing learning, project rotation, idea incubation, as well as through our Football Team, Townhalls, and Fun Thursday Office Day!

Next Steps for you!
Apply
CV screening
HR Interview
Technical Interview
Offer presented

Meet us!
Let's meet! We invite you to drop by anytime for a tour of our office, without any commitment.

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