Competitia Brandstorm

🚀 L’Oréal Brandstorm 2025 🚀

Brandstorm is L’Oréal’s signature innovation competition for young people and the only certified youth innovation competition worldwide

This year's mission is all about MEN. BEAUTY & CARE. GAME ON – THROUGH TECH, PRODUCTS AND BEYOND. To uncover innovative ways to engage these new target consumers, you can explore one or more of the playing fields below:

1. TECH: Revolutionize men's beauty and care with personalized, sustainable tech solutions using data, AR, and AI. Deliver inclusive, innovative experiences that meet unique needs and guide product choices, shattering expectations.
2. PRODUCTS: Create high-performance, trend-driven products with advanced formulas and stylish packaging, catering to men's unique skin, hair, and body needs. Inspire new grooming habits through superior science and innovative devices.
3. AND BEYOND: Elevate the men's beauty experience beyond product, fostering connection through online communities and engaging immersive content. Capture attention and fuel desire with innovative e-commerce and educational platforms.

What are the criteria to participate? 👥

As a competition meant for youth, participants should be aged 18 to 30, and no specific educational level is required, as long as you have a passion for digital, tech, marketing, engineering, and the list goes on. You can form teams of three, collaborating with your peers or other fellow enthusiasts.

Why should you sign-up? 💡

• Experience a spot-on professional adventure.
• Mentoring & coaching by L’Oréal experts.
• Work with a creative agency.
• Develop an international network.
• Get certified and boost your employability!

What are the steps for registration? 🚀

• Register on https://brandstorm.loreal.com/en.
• Form a team of 3 members.
• Access valuable learning resources and local masterclasses post-registration to enhance project presentation skills.
• Discover L’Oréal’s culture.
• Start working on one of the 3 playing fields.
• All project submissions will include a 3-slide PowerPoint and a 3-minute video pitch (all deliverables should be in English).
• Pitch your idea in front of the L’Oréal Romania executive board.
• Go to the International Final and pitch your idea in front of the L’Oréal Groupe executive board.
• Win the 3-Month Mission in Paris! 😄

What is the timeline? 🗓️

• March 30^th: Deadline for submitting the deliverables.
• April 4^th: Selection of Local Finalist Teams leading to the National Final.
• May 14^th: National Final pitching.
• June 12^th – 13^th: Local Winning Team will head to the International Finals in Paris!

Exciting News This Year: Get Ready for Paris! 🌍

The National Finalist team is set for an amazing adventure at L'Oréal HQ in Paris for the International Final.

And here's the cool part: The global winners will earn a 3-month chance at L'Oréal Paris HQ to make their dreams come true. It's a fantastic opportunity to bring your concept to life! 🚀

In the meanwhile, we encourage you to learn more about the competition here: https://brandstorm.loreal.com/en/challenges/romania.

Don’t think too long, just come, and meet us! 😊

#lifeatloreal #weareloreal #lorealromania