Campaign Specialist

Short company description

We’re AD/01, part of Ahold Delhaize, an innovation hub serving 9 countries and catering to more than 10 million shoppers daily.

As big fans of innovation, we like technology where we can see it, on our plates. Our mission is to help people live better lives, enhancing their daily food and shopping experiences. Moreover, we aim to revolutionize the food retail industry through cutting-edge technology, we want to solve real challenges, whether it's refining the supply chain management, improving digital customer interactions, or creating seamless customer journeys from order to delivery.

We are the studio that builds the future of food retail.

Requirements

We think you’ll be best geared for success if you can meet the following requirements:
• At least 2 years of display, social or DOOH experience and you want to discover new advertising channels with us.
• Background in DV360, programmatic, first party data and data-driven working.
• Knowledge of Python & SQL or eager to learn (would be a plus).
• Knowledge of digital ad management systems (e.g. ad servers, DSPs, audiences)
• Experience with ad booking, optimization and/or project management in media industry.

It goes without saying that so-called ‘soft skills’ are just as important as their ‘hard’ cousins. We highly value:
• Outspoken communication skills and a proactive approach.
• Enthusiasm and a great sense of responsibility will take you far.
• Team player; involves others, shares knowledge and seeks opportunities for cross functional working and collaboration.
• Adaptable to situations and different/multicultural environments
• Excellent command of the English language both written & spoken.

Responsibilities

As Campaign Specialist, you will be managing incoming media campaign requests, responsible for planning, preparation (in the first phase incl. audience selection) and campaign execution and reporting after execution (ad operations) for the Media Entity. The focus and satisfaction in this role is the execution of project activities: define, prepare, lead and execute projects, in close collaboration with stakeholders, around on- & off-site campaigns, in line with business and client needs, project management methods and techniques, in order to ensure high quality, timely and effective delivery of objectives, contributing to client satisfaction.

You will be joining our Retail Media department. Ahold Delhaize has recognized that Retail Media, also called The 3rd Wave (after Search and Social Media), as an opportunity. We started with retail media in Europe 10 years ago at Albert Heijn. Since then, we have seen continuous double-digit growth in the Benelux, driven by Albert Heijn Media Services (AHMS) and Bol.com Retail Media (BRM). Both are considered pioneers in retail media, with an innovative edge and an impressive collection of privacy-proof first-party data.

Key responsibilities of your role.
You will work with the best media partners and creative agencies with, usually, large budgets. You understand better than anyone how important it is that the internal objectives as well as the client’s objectives are achieved. It is up to you to continuously monitor; How effective are the campaigns? What is going well? What can be done better? Where are adjustments needed? In other words: you aim for the right balance between reach, ACF, traffic and conversion.

Your role is highly diverse and encompasses various responsibilities. Here are the key ones:
• Set up exceptional and impactful display, DOOH, social and video campaigns with first-party data
• You will define deliverables, scope, timelines, and milestones together with the client. Throughout the process, you’ll be the go-to person for the client and internal stakeholders and will regularly present results and progress to the involved stakeholders
• Monitor performance on different media channels
• You manage the campaigns from A to Z, from design to evaluation. You’ll perform A/B testing (what works, what doesn't?), analyze and evaluate and use learnings to develop even more effective campaigns, and you create & share insights with your colleagues, including making improvement proposals
• Claim ownership of some projects within the digital domain
• You’ll work on projects like responding to the cookie-free world and the rise of social media as an e-commerce platform.

What’s in it for you?

We ask a lot. (We’re looking for the best, after all). But we offer a lot, too.

So, what do we have in store for you? We offer flexible hours and a hybrid working model, allowing you to work both from home and at the office. We provide competitive benefits to support health, well-being and your professional growth. This includes: a significant budget on benefit platform and a yearly bonus. At AD01 we welcome everyone, just the way you are, and encourage individual growth with valuable opportunities and a worldwide across-brand network.

Other info

If you’re excited to help us grow, then please apply now. If you feel like you might not tick all the boxes but have the skills and personality we’re looking for, then please also apply now!

For us, diversity means being inclusive of thoughts and skills, generational differences, LGBTQ+, gender, race and ethnicity, disabilities, nationalities and more. We accept everyone for who they are.