Digital Marketing Specialist - FORVIA HELLA

Digital Marketing Specialist

FORVIA HELLA is a listed, international automotive supplier. Coming together with Faurecia in the FORVIA Group, we build the world's seventh largest supplier of automotive technologies. As a global market leader in high-growth areas, FORVIA employs 157,000 people worldwide. FORVIA HELLA therein stands for high-performance lighting technology and automotive electronics. At the same time, we cover a broad service and product portfolio for the spare parts and workshop business as well as for manufacturers of special vehicles with our Business Group Lifecycle Solutions. With around 37,500 employees at over 125 locations, the Company is active worldwide and generated adjusted sales of € 8.1 billion on a preliminary basis in the fiscal year 2023.

YOUR TASKS

We are looking for a talented Marketing Specialist with a solid background in marketing, project management, and technical understanding of web technologies. In this role, you will play a pivotal role in driving the success of our marketing initiatives, ensuring seamless project execution while maintaining a strong collaboration with International Marketing and IT departments. As a Digital Marketing Specialist, you manage existing projects and applications, but you will also lead the rollout of international projects and the development of new web-based applications in collaboration with different international departments.

Responsibilities:

• Enable effective online marketing and communication tools to efficiently reach and interact with customers via HELLA portals;
• Administrate and coordinate international customer communication via our newsletter software;
• Work closely with IT departments to understand the technical landscape and drive the adoption of future technologies for the HELLA B2B portal;
• Utilize your applied project management experience to plan, prioritize, and develop new applications and projects oriented towards customers;
• Stay up to date with the latest trends in the web industry, competitive landscape, and emerging application features, coming up with better digital services to our customers;
• Recommend optimization potential based on online marketing trends and customer needs.

• Strong knowledge and understanding of online marketing systems / tools;
• Entrepreneurial mindset with a demonstrated ability to think creatively and take calculated risks;
• Passion for staying informed about the latest trends, advancements, and application features in the digital world;
• Technical background represents an advantage for adoption of future technologies, such as AI in sales and marketing;
• Excellent problem-solving skills with the ability to navigate complex operational challenges in collaboration with other departments;
• Exceptional communication and interpersonal skills with the ability to effectively collaborate with diverse teams.