Marketing Specialist

Marketing Specialist

PPC Blue Romania

Partnership Growth

Bucharest

Unlimited period

#YourCareer starts with doing what you like

The Marketing Specialist for electric mobility will play a key role in executing marketing initiatives, analyzing market trends, and supporting product and customer-focused strategies to enhance the company's presence in the electric mobility romanian landscape.

Together with us, you have the chance to grow everyday, contributing to energy transition, being responsible of

• Market Research & Analysis:

Conduct research to analyze market trends, customer behavior, and competitor activities to support marketing campaigns.
Gather and organize data to inform decisions related to market penetration and customer engagement strategies.

• Marketing Campaigns Execution & Analytics:

Collaborate with sales and communication teams to develop and implement marketing campaigns across various channels.
Collaborate with support departments (legal, DPO) to develop campain regulaments
Monitor campaign performance using analytics tools and prepare reports on campaign effectiveness and ROI.

• Customer Happiness and Engagement Support:

Assist in crafting customer segmentation strategies to improve customer satisfaction and retention.
Assist in crafting customer retention programs, including loyalty and reward initiatives.
Monitor customer feedback, collaborating with customer service to resolve issues and capitalize on opportunities to enhance customer happiness.

• Product Marketing Support:

Support the development of brand and product marketing materials, such as brochures, presentations, and other collateral materials.
Contribute to product launch activities and assist in positioning efforts to differentiate offerings in the market.

• Event Participation & Support:

Collaborate with the communication department to organize and support marketing activities at events, ensuring the company's presence aligns with brand standards.
Assist in the preparation of marketing materials and logistics for events and actively participate to ensure a smooth execution.

• Website Management:

Ensure the company website is up to date by reviewing content regularly and requesting updates when new products are launched or information changes.

• Mobile Application Support:

Translate content between Romanian and English (and vice versa) to ensure accurate and timely updates for the mobile application.
Test new implementations and features in the mobile app to ensure functionality and user experience standards are met.

• Administrative Tasks:

Prepare reports and presentations for internal and external stakeholders.
Maintain updated documentation and assist in the implementation of marketing procedures and tools.

What you'll need to succeed:

• Bachelor degree in marketing, public relations, journalism is considered a plus
• Proven experience in marketing (2-3 years), preferably in a fast-paced environment or in the electric mobility industry.
• Familiarity with market research and data analysis tools to support campaign planning and performance evaluation.
• Knowledge of digital marketing channels, campaign execution, and analytics platforms.
• Strong written and verbal communication skills, with the ability to create marketing content and presentations both in romanian and english.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and experience with marketing tools such as Google Analytics, Facebook Ads Manager, or similar platforms.
• Solid organizational and project management skills, with the ability to manage multiple tasks and deadlines effectively.
• Knowledge of website management and mobile app testing processes is considered a plus.

What's in it for you:

Professional growth/ Development

• opportunities for professional and personal development
• dynamic work environment and different business lines
• international work environment
• internal mobility programs
• courses, coaching sessions, mentoring

Rewards

• meal vouchers, bonuses (Energetician's Day, Easter, Christmas, etc.)
• 13th salary
• medical subscription
• extra days off and reimbursement of part of the holiday ticket
• extra free days (Birthday, Energetician's Day, etc.)
• special offers from our collaborators
• referral employee program
• Bookster

Way of working

• hybrid way of working (office & smartworking)
• short Friday

What else do you need to know?

Confidentiality of the recruitment process

At PPC, we respect the confidentiality of each application. Only selected candidates will be contacted for an interview, and other applications will be kept in our database for one year maximum.

About PPC

We are leaders in energy in South-Eastern Europe, active in the production, distribution and supply of electricity, as well as developing innovative solutions for a sustainable future. With an installed capacity of 10.7 GW, we provide energy for 8.7 million clients and deliver over 35 TWh annually.

In Romania, PPC became a top player with the acquisition of Enel companies in October 2023. With a history that began in 1950, we are listed on the Athens Stock Exchange and are constantly expanding our vision.

Our commitment to diversity and inclusion

I believe that energy comes from people. At PPC, every voice counts, and diversity is the engine of our innovation. Regardless of age, ethnicity, gender or disability, it offers an inclusive environment where you can grow and perform.

#EnergyForAll - for your career, for the future, for everyone