Performance Specialist

Performance Specialist

PPC Energie

Online Channels

Bucharest

Unlimited period

#YourCareer starts with doing what you like

We are always looking for talented and motivated colleagues to join our team and together, contribute to the creation of a sustainable future, based on inclusion, empathy, respect and equal opportunities.

Together with us, you have the chance to grow everyday, contributing to energy transition, being responsible of

• Always-on online sales strategy and lead generation on various platforms such as Google Ads, Facebook Ads, Instagram Ads, TikTok, Linkedin Ads and YouTube.
• Lead generation strategy for targeted campaigns.
• Ensure the implementation of targeted sales campaigns (regional, drive traffic, etc.) in paid media.
• Execute the strategy to achieve digital objectives (increasing the number of myPPC accounts, mobile app downloads, increasing the number of digital self-service actions, such as bill payment, etc.) on various paid platforms.
• Work with internal and external teams to build, implement, measure, and adjust the inbound marketing strategy for demand generation (optimizing funnels, develop/improve digital assets, technical configurations, and nurturing streams).
• Collaborate with internal teams (communication, product, online, etc.) to understand business directions, products, and the overall vision to effectively promote the organization's products and services.
• Collaborate with performance agencies, data analytics, CRO, and ensure that useful information is communicated to them in a timely manner.
• Analyze marketing data to identify trends and anticipate buyer persona needs, while developing a solid understanding of the target audience to maximize ROI.
• Develop digital research analyses, analyze data, and optimize campaigns to increase campaign ROI.
• Monitor campaign performance, identify areas for improvement, and provide ideas for developing digital sales strategies.
• Measure and report the performance of all digital marketing efforts and assess against goals (ROI and KPIs).
• Develop and maintain reports, make presentations for internal and external use.
• Evaluate new trends/technologies that enable a boost in process efficiency.

What you'll need to succeed:

• At least 3-5 years of experience in a digital role, agency or client.
• At least 3 years of implementing / manage Google Adwords campaigns, programatic or/and media.
• Bachelor's degree in Marketing or similar areas is considered a plus.
• Strong knowledge with proven experience in paid channels and platform (Google Adwords, DV 360, Facebook Ads, Youtube ads, Instagram Ads, TikTok, Linkedin Ads)
• Good understanding of Google Analytics and other reporting tools - understanding, custom reporting & attribution modeling.
• Experience in working with Looker Studio, Power Bi ot any other analyzing and visualizing raw data tool.
• Previous experience in energy industry is prefered but not mandatory.
• Proven track-record of successful campaigns.
• Ability to analyze qualitative and quantitative data to inform creative strategies effectivel
• Google Ads Certification or any other related certification will be apreciated.
• Analytical Thinking
• Data Driven mindset is mandatory
• Good Time Management
• Excellent Communication and Presentation Skills
• Problem-Solving Oriented Thinking and Finding Efficient Solutions
• Critical Thinking
• Excellent Time Management Skills

What's in it for you:

Professional growth/ Development

• opportunities for professional and personal development
• dynamic work environment and different business lines
• international work environment
• internal mobility programs
• courses, coaching sessions, mentoring

Rewards

• meal vouchers, bonuses (Energetician's Day, Easter, Christmas, etc.)
• holiday Bonus
• Extra days off and reimbursement of part of the holiday ticket
• medical subscription
• extra days off and reimbursement of part of the holiday ticket
• extra free days (Birthday, Energetician's Day, etc.)
• special offers from our collaborators
• referral employee program
• Bookster

Way of working

• hybrid way of working (office & smartworking)
• short Friday

What else do you need to know?

Confidentiality of the recruitment process

At PPC, we respect the confidentiality of each application. Only selected candidates will be contacted for an interview, and other applications will be kept in our database for one year maximum.

About PPC

We are leaders in energy in South-Eastern Europe, active in the production, distribution and supply of electricity, as well as developing innovative solutions for a sustainable future. With an installed capacity of 10.7 GW, we provide energy for 8.7 million clients and deliver over 35 TWh annually.

In Romania, PPC became a top player with the acquisition of Enel companies in October 2023. With a history that began in 1950, we are listed on the Athens Stock Exchange and are constantly expanding our vision.

Our commitment to diversity and inclusion

I believe that energy comes from people. At PPC, every voice counts, and diversity is the engine of our innovation. Regardless of age, ethnicity, gender or disability, it offers an inclusive environment where you can grow and perform.

#EnergyForAll - for your career, for the future, for everyone