Web Analytics Specialist

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Nobel’s history of expansion and profitable growth as a technology company covers the last 20 years and we are well positioned for future success as well. Our products and services include: online selling of prepaid virtual phone cards worldwide, distribution of physical phone cards in North America and Romania, superior carrier services worldwide, innovative call center solutions, international money transfer services, food delivery and more.

Cerinte

• Google Analytics certified (GAIQ) is a plus
• 1-2 years’ experience of hands-on experience in Google Analytics implementation and troubleshooting
• Experience in advanced web analytics methodologies such as A/B testing, competitive analysis, surveys and market research.
• Proficiency in web analytics including custom segments, filters, events, goals and e-commerce tracking
• Social Media and Mobile analytics experience is a plus
• Familiarity with HTML, CSS and JS (previous development experience not required)
• Proficiency using Microsoft Excel and PowerPoint to communicate data visually
• Strong analytical skills and a capacity for creative problem-solving
• Consumer-oriented industry experience in e-commerce
• Deep and demonstrated understanding of e-commerce and website behavior
• Good English communication skills, both oral and written
• Bachelor’s Degree or Equivalent.

Responsabilitati

• Serve as a subject matter expert on all things Web analytics.
• Understand marketing and business goals to recommend KPIs, suggest analytics toolsets, and develop ongoing analytics programs that measure progress of the goals.
• Generate and verify accuracy of analytics tracking codes and scripts.
• Create Analytics dashboards and set up other analytics tools as required.
• Monitor Web analytics and identify patterns, insights and conversion optimization opportunities based on data.
• Perform in-depth analysis as requested around KPI’s, visitor performance, campaigns and cross-channel performance.
• Implement third party Web Analytics tools such as Google Analytics, Google AdWords, Flurry etc. using in house tracking codes.
• Work with cross-discipline teams to demonstrate and segment user behavior across various components of integrated campaigns.
• Work with teams to recommend improvements to the user experience of Web properties.
• Conduct A/B testing and other test plans, analyze results and suggest opportunities for improvement.
• Regularly prepare and present comparative Web analytics reports to internal teams.
• Setup of advanced goals, advanced filters for multi-subdomain / multisite enterprise level account.
• Analyze landing-page, funnel and exit page metrics and optimize / correct any on-page factors to improve end-user experience.
• Ensure analytics information to management is accurate and dependable.
• Investigate discrepancies in analytics data and take action to rectify if necessary in conjunction with the IT team.
• Work with the marketing team to support analytics goals and deliverables.
• In conjunction with the Paid Advertising Specialist ensure the continuity and integration of Analytics / AdWords data with a high level of accuracy.
• Manage and optimize PPC campaigns, teaming up with the Paid Advertising Specialist.
• Keep up-to-date with current industry practices and new technologies.