Google Online Marketing Challenge 2015 has officially opened
Professor and student registration for the 2015 Google Online Marketing Challenge (GOMC) has officially opened! This is great news for all of you who are ready to start their own business and who are willing to learn how to do so. The Hipo.ro team thinks this is a great opportunity to develop your skills in the marketing domain and invites your network of professors and students to participate.
Join the Challenge
What’s it all about? The Google Online Marketing Challenge is a unique opportunity for students to experience and create real-world online marketing campaigns. The program lets students come up with the best ways to manage an actual $250 Google AdWords advertising budget and Google+ Page. This Challenge is open to student teams of three to six members, regardless of their degree program. You only need a professor who is willing to coordinate your team and the desire to learn something new!
Quick tips to enter the race:
- Registering for the Challenge
The process is simple. Professors register for the Challenge and get verified by Google. Students form teams of 3-6 members and appoint a Team Captain. The Team Captain registers under the verified professor, who in turn confirms each student team by clicking a verification link sent via email after the team registers.
- Accessing Dashboard
Once the professor has received a notification email and has verified the student team, the Team Captain can access team's Student Dashboard with the Google account used during the initial registration. Next, the student team can add required information to the dashboard, move onto identifying competition partner and preparing AdWords Pre-Campaign Report.
- Selecting a Business
This is exactly what it sounds like – all teams along with the support of their professors need to identify a client business or a non-profit organization
- Learning about AdWords and the Client
Each Student team needs to meet with their business or non-profit partner to determine their goals and to devise their online advertising strategy. The strategy will need to be outlined in the AdWords Pre-Campaign Report.
- Uploading Pre-Campaign Report and Requesting Crediting
After requesting crediting, there will be no further opportunity to re-upload Pre-Campaign Report. Once the Google team verifies the request, within 5 business days they will apply credit to the account and provide the team with an AdWords CID, solely for use in this Competition.
- Running Campaign
Now you’re good to go. Once your team receives credit in their AdWords account, you can start running your campaign over the period of up to 21 calendar days. Campaigns which serve impressions on less than 7 calendar days or on more than 21 calendar days and/or spend beyond the provided US$250 (spending a few cents below/above US$250 is acceptable), will be deemed ineligible for the competition and as a result disqualified. Competition accounts are set to PST timezone. It’s very important not to change timezone in your competition account.
- Writing and Submitting AdWords Post-Campaign Report/Impact Statement
Don’t be shy – show your results! Student team must submit their report(s) prior to the end of the Campaign Window. If your team chooses a non-profit organization and wishes to be eligible for the AdWords Social Impact Award, you must append an Impact Statement to your Post-Campaign Report.
- Judging and Awards
If you made it through here, you should be proud! Google and a panel of independent academics from all over the world select the winning teams based on the success of their campaign and the quality of their competition reports. Winners will be announced in July/August 2015.
Check out this usefull video to learn more about their programme:
Register Now
In order for a student team to participate in the competition, they need to have their professor register first. Professors can register from Oct 8th, 2014 until April 8th, 2015, and students from Oct 15th, 2014 until April 22nd, 2015. Be a part of Google Online Marketing Challenge!
