JTI’s New Tech Hub in Romania: Mission, Expertise, and Growth Opportunities

Japan Tobacco International (JTI), one of the first multinational companies in Romania, present locally since 1993, has established a Global Digital & IT Hub in Bucharest, with approximately 160 experts. 

This is one of the three IT hubs in Europe, showing JTI's high trust in Romania's talent and company focus on innovation.

The main goal of JTI’s Digital & IT Hub in Romania is to support JTI's worldwide operations in all digital aspects. The Digital&IT Hub is important for JTI’s global strategy, helping to make things more efficient and driving technological progress across JTI operations around the globe including 36 factories and 8 research and development centers.

160 experts bring a variety of technical skills and use key technologies every day like: advanced data analytics including AI, software engineering, software development, cybersecurity, project management and infrastructure operations, to name a few.  The team manages complex systems and applications which are part of JTI’s global IT infrastructure, becoming a vital component in maintaining the company's technological edge and such contribute to company growth.



The Digital & IT Hub in Bucharest offers many career paths and development opportunities. Employees can grow in a dynamic environment where they work on global projects and cutting-edge technologies, without leaving Romania (maybe just from time to time for a business trip…). JTI cares very much about their people’s wellbeing, so this setting helps both personal and professional growth.

At the same time having 6 Digital & IT Hubs around the globe there are many opportunities for an international career for those that want to pursue an international career path. With so many different teams which make up the Global Digital & IT team, there’s always something new to be learned and new challenges to conquer.

To mention that in 2025, JTI received the Top Employer certification in Romania for the 12th year in a row, following the evaluation of over 20 criteria, such as leadership, work conditions, on-boarding, talent attraction, development policies, learning, well-being, and remuneration. 

Looking ahead, JTI plans to grow the Bucharest hub further, offering even more opportunities for development and collaboration and showing its’ commitment to Romania and improving global operations.

In conclusion, JTI’s Digital & IT Hub in Romania is a testament to the company’s dedication to innovation, excellence, and growth. It not only strengthens JTI's technological capabilities but also provides a great environment for local talents to thrive, contribute and succeed.