360 view of a Top Employer: About JTI Romania’s culture, our people and our commitments towards them

JTI is one of the world's largest manufacturers of tobacco and vaping products, with operations in over 130 countries. Headquartered in Geneva, Switzerland, JTI has approximately 46,000 employees and is a member of the Japan Tobacco group.
 

Here in Romania, we were among the first multinational companies to establish operations locally, back in 1993. Today, we are a team of over 1,400 colleagues working across our headquarters, factory, and global technological hub in Bucharest, and more than 30 sales offices throughout the country. We also coordinate the Bulgarian and Moldovan markets. Over the years, we have invested over 300 million euros in the local market and around 30 million euros in social and cultural projects.

In 2025, we proudly received the Top Employer certification in Romania for the 12th consecutive year. This recognition follows a rigorous evaluation across more than 20 criteria, including leadership, workplace conditions, onboarding, talent attraction, development policies, learning, well-being, and compensation.


Employee Experience & Workplace Culture

We understand that people spend a significant portion of their lives at work, which is why we strive to create an environment where everyone feels valued and supported.
Listening to our employees is at the core of our culture. Every year, we have the "Power Up" initiative, an opportunity for all of us to share feedback and shape the future of JTI. But our commitment goes beyond numbers; we carefully analyze every comment to understand the stories behind the scores and use these insights to create meaningful action plans to address areas for improvement.
Providing a platform for open dialogue is essential, but acting on feedback is what truly makes the difference. We actively support and train our line managers to have regular, meaningful conversations with their teams, not only about business matters but also about personal development and well-being. A culture of giving and receiving feedback is central to our approach.
We believe that personal and professional growth go hand in hand. When we feel valued, heard, and see our contributions making an impact, we naturally evolve. Our culture fosters an open, transparent, and people-oriented environment, creating the perfect conditions for growth.

 

We offer a variety of learning and development opportunities, ranging from classic training sessions, both online and in-person to mentoring programs, coaching, job rotations, and on-the-job learning. Our sales teams benefit from dedicated training programs like the "Sales Pyramid," along with coaching sessions to enhance their skills.
Staying ahead of industry trends is also a priority for us. We encourage our colleagues to attend major functional conferences, where they can gain valuable insights from other companies and learn about emerging concepts that add significant value to our organization.
One of our most impactful initiatives is our international assignment program. These short and long-term assignments allow colleagues to work in different JTI locations worldwide. These experiences not only broaden perspectives and enrich personal development but also facilitate the exchange of valuable knowledge across our global network. Stepping out of our comfort zone in such a way is a truly transformative experience.

Being recognized as a Top Employer is a testament to our commitment to excellence in people practices. This certification strengthens our employer brand, both internally and externally. Externally, it serves as a clear message to potential candidates that JTI is a company that prioritizes its people. Internally, it reinforces a sense of pride among us, reminding us that we are part of a workplace that values and supports its people.
 

Our certification is the result of consistently strong practices. In the latest evaluation, we achieved an outstanding overall score of 96.28% (compared to the 84.96% benchmark), with a perfect 100% score in the "Steer" category, which includes Business Strategy, People Strategy, and Leadership. In all other categories, our scores ranged between 91.75% and 98.48%.
 

This recognition is not a one-time achievement, it reflects our continuous efforts to raise the bar. We don’t stand still; we constantly refine our policies, integrate the latest industry trends, and pioneer new practices. From flexible benefits and private pension plans to a diverse portfolio of well-being initiatives and inclusion programs, we remain committed to enhancing the employee experience. The ability to work flexibly, including from anywhere, for up to 50% of working time is just one example of how we adapt to the evolving needs of our workforce.
 

Ultimately, this certification is not just an achievement for JTI but for every one of our employees who contributes to making our company a great place to work.For anyone considering joining JTI, there is one fundamental message we want to share: People come first.
 

This belief is embedded in everything we do. When we set our objectives, refine our processes, or identify areas for improvement, our starting point is always our people.
 

At JTI, you will find not only professional growth opportunities but also a workplace where you can build lasting connections, experience personal development, and enjoy moments of joy with your colleagues.

Join The Idea!